Why Preppers Are Going Mainstream?


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Are you ready for the apocalypse?

No, seriously.

With the rise of prepping, it seems like more and more people are preparing for the end of the world as we know it.

But why?

In this blog post, we’ll explore the reasons behind the growing popularity of prepping and why it’s no longer just for the fringe.

The Evolution of Prepping

Prepping has come a long way from its roots in American individualism and self-reliance.

According to John Ramey, the founder of a popular how-to prepping website called The Prepared, young, urban-dwelling women are his fastest-growing audience.

The community has pretty much soundly rejected ‘old school’ conspiracy and fringe-theory kind of stuff. The vast majority of preppers today are serious and rational people, and their number is growing exponentially.

It’s gone mainstream.

The Pandemic Effect

COVID-19 has pushed prepping from the fringes towards the mainstream.

Many of us became partial “preppers” during the recent pandemic.

We stocked up on loo rolls and rationed products, buying as many items with long shelf lives as we were allowed to by local supermarkets.

Survival and a degree of panic were certainly driving our actions, and at times irrationally so. This has led to a realization that we need to be more self-sufficient and less reliant on just-in-time food supply systems.

The Cost-Effective Solution

Prepping can be cost-effective.

Taking steps to stop being reliant on just-in-time food supply systems, growing and preserving your own foods instead, and brushing up on basic survival skills can be cost-effective.

Prepping companies like Judy have sprung up.

It sells survival kits (known by preppers as “bug out bags”) and was.

The Ultra-Wealthy Preppers

Some of the ultra-wealthy are going so far as to invest in multi-million dollar bunkers.

Once the domain of end-of-timers and right-wing radicals, the survivalist mindset is pushing into the mainstream thanks to rising.

The Stereotype

Despite attempts by preppers to push back on stereotypes, prepping does still come with associations of doomsday and apocalyptic thinking.

Research also suggests that preppers tend to be conspiratorial, often displaying traits such as low agreeableness, paranoia, and cynicism.

But as Melissa Scholes Young, author of “The Hive,” points out, prepping is not just for the fringe anymore.

It’s evolving.


Prepping is no longer just for the fringe.

It’s gone mainstream.

With the pandemic, cost-effective solutions, and the ultra-wealthy preppers investing in multi-million dollar bunkers, prepping has become a way of life for many.

It’s time to start thinking like a prepper and be prepared for whatever the future holds.


  • 2 BBC News: Why ‘preppers’ are going mainstream
  • 1 NPR: Doomsday Prepping Goes Mainstream
  • 4 Bloomberg: The Preppers Were Right All Along
  • 5 WWNO: Doomsday Prepping Goes Mainstream
  • 3 The Conversation: The Last of Us: why we should all think like preppers – and how to do it